Writing Articles to Increase a Click Through Rate

(getting the attention you need)

 In writing articles, each of the nine components leads you to the next component. In practice, when you do the nine components from beginning to end in sequence it will be very easy to follow every step of the way till its conclusion.

 In time crafting your marketing presentations will be become child’s play, just like painting by the numbers.

 A headline is text at the top of a message, indicating the nature of the message below it. Its key purpose is to promote a promise of a leading benefit for the reader.

 Headlines in other parts of the message are more commonly in ‘title case’. This term is also used more broadly to refer to any aspect of using upper and lower case letters.

 Headline conventions include normally using present tense, omitting forms of the verb “to be” in certain contexts, and removing short articles like "a" and "the".

 A headline may also be followed by a smaller secondary headline that gives a bit more information or a subhead. Words chosen for headlines are often short, giving rise to headlinese, a nonconversational language used in promotional headlines.

 The superior writer finds the center of your story, the beating heart. Starting up by making up some headlines. Do you know what I mean? Create short, punchy, dramatic headlines.

 Writing Articles note: Occasionally, the need to keep headlines brief leads to unintentional double meanings, if not double entendres.

 A double entendre is a figure of speech similar to the pun, in which a spoken phrase can be understood in either of two ways. This can be as simple as a phrase, which has two mutually exclusive meanings, and is thus a clever play on words.

 Component seven is the P.S. of a message and is intended to work as a way of pulling the reader back into the meat of the message. In essence it is a way to get the reader to reread parts of your message that you fell they need to remember or act upon right now.

 Writing Articles note: The P.S. is the second headline of the message. The more times a reader reads your message, it refreshes their desire they had reading the message the first time.

 I want to thank you David for your observation and your question on the subject of writing articles, headline/title and subtitles for promotions that get greater click through rates.

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Page References

Business Promotion & Unbounded Advertising 

Marketing Presentation

Miscommunication For Business Failure

Niche Article Directories Online Marketing Tip

Online Business Tutor

Online Sales Letter 

 Online Traffic Targeting

Sample Mission Statement and Vision

Understanding Human Behavior

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