Writing Articles to Increase a Click Through Rate

If you are working from home and expect to make
money at home you may need to seek profit-pulling business education
about writing articles, headline/titles and subtitles for
promotions that get a greater click through rate. We are grateful for David
Smith from Los Angeles, CA. for sending this topic in
to us. David is having issues related to getting targeted web site traffic
to his website and is interested in getting some writing tips that will
increase a better click through rate.
Just as capitalism is the
underpinnings of all great home business ideas, there is a process to generating great content for
your writings. It is most important that your writings conform to good
business ethics and be truthful. Viral marketing is one of the
best ways to spread the word about your business, but it can work against you if
you spread less tan truthful content.
David said he read our
business communication articles about
marketing presentations,
and the law of
attraction article he would like us to shed more light on why the
second of the nine most important components was so significant in getting
the most effective communication
presentation for his business. Do you remember me
saying that the first ‘A’ of the four-step presentation process of AIDA is
attention? Well after coming up with your amazing angle the next step is getting
your readers attention. And the best way to facilitate that is by creating a
short, punchy, dramatic headline.

(getting the attention you need)
In writing
articles, each of the nine components leads you to the next component. In
practice, when you do the nine components from beginning to end in sequence it
will be very easy to follow every step of the way till its conclusion.
In time crafting your
marketing presentations will be become child’s play, just like painting by the
numbers.
A headline is
text at the top of a message, indicating the nature of the message below it. Its
key purpose is to promote a promise of a leading benefit for the reader.
Headlines in other
parts of the message are more commonly in ‘title case’. This term is also used
more broadly to refer to any aspect of using upper and lower case letters.
Headline conventions
include normally using present tense, omitting forms of the verb “to be” in
certain contexts, and removing short articles like "a" and "the".
A headline may also be
followed by a smaller secondary headline that gives a bit more information or a
subhead. Words chosen for headlines are often short, giving rise to headlinese,
a nonconversational language used in promotional headlines.
The superior writer
finds the center of your story, the beating heart. Starting up by making up some
headlines. Do you know what I mean? Create short, punchy, dramatic headlines.
Writing
Articles note: Occasionally, the need to keep headlines brief
leads to unintentional double meanings, if not double entendres.
A double
entendre is a figure of speech similar to the pun, in which a spoken phrase
can be understood in either of two ways. This can be as simple as a phrase,
which has two mutually exclusive meanings, and is thus a clever play on words.
Component seven is the
P.S. of a message and is intended to work as a way of pulling the reader back
into the meat of the message. In essence it is a way to get the reader to reread
parts of your message that you fell they need to remember or act upon right now.
Writing Articles
note: The P.S. is the second headline of the message. The more times a
reader reads your message, it refreshes their desire they had reading the
message the first time. I want to thank you
David for your observation and your question on the subject of writing
articles, headline/title and subtitles for promotions that get greater click
through rates.
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