Tips of the day:
Join the
discussion and discover why SBI websites consistently rank in the top 3
percentile of the 56 million websites on the Web.
Building a website
without a
blueprint is like building a house without
one...NOT a great idea.
The 4 Essential Steps
to Online Business Success... Webinar.... By Don Coggan and Judd Burdon
1st 5 days of the
Action Guide is about planning your online biz. Online businesses shouldn't
start with registering a domain name.
Quality in a website is
not what you put into it. It's what the visitor gets out of it.
Web Business Model: Which Is Better?
It really wont matter whether your home business ideas are for making money working from home or simply providing an information site. You can distinguish this first business model because they generally have little or no informational content for their visitors. If you have noticed, most people on the Web are searching for information. Yet this model does not satisfy those people. Also, this web business model for the most part are simply advertising messages. Do you really want a serious web business? This type of website has the flavor of a desperate salesman/woman and near the end of their introduction page (if they have more than more pages) , their visitors are urged to purchase a product or service right away. This type of website makes people want to click the red 'x' as soon as possible because they are not searching for advertisements, they are looking for information or solutions. This is not to say that people are not making money with this type of business model, but this type of site is set up for making one-time sales. If you are planning to use this Internet business model, your visitors have little opportunity at all to build long-lasting relationships for purchasing from you. By the way, the biggest expense in getting a customer to purchase is getting them to purchase from you the first time. So, if you succeed in getting them to purchase for the first time, what do you think would happen if you make arrangements to build a relationship with that customer, and (over time) influence them to make additional purchases? That way when they do purchase a second time, it would be like having a secret asset (your database) that you can use at a moments notice for added revenue, and your opportunity cost would be next to zero because you did not have to prospect them all over again. The process described above is called the LTV (life-time value) of a customer. If you are not considering the LTV of your customers like in the web business model above, you have little chance of ever making a second purchase with those customers; it is similar to you trying to fill up the ocean with a bucket with no bottom.
(LTV of a customer is the ultimate business leverage for cashflow)
Internet business model two are what I call "content sites." The owners of this
type of site are called an
Infopreneur.
This type of site is created for visitors that are looking for information or
solutions. You will not see advertising all over those kinds of sites. True
enough, you will see ads, but they will be modest and tend to blend into the
content of the site. Web Business model 2 (content site) example:
I have been working from home for
many years and to me is is still a toss-up as to which is actually better.
Online wisdom and experience always says depending on the business startup
costs, I am lead by my heart and finances when faced with this decision.
Ultimately it will be your choice. ************************************** Page References **************************************
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