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Miscommunication and Business Failure

Miscommunication page

When you are working from home miscommunication could be the aftermath of what was understood by your readers in your online marketing message. surely, it is not the best way to make money at home online. There's a right way and a wrong way to anticipate your market. The wrong way is if your marketing message conveys that you are not on their side and that you are only here to make a quick buck.

All self respecting company owners will tell you that doing that is suicide and is as deadly to your company as kryptonite is to superman. If you really want to maximize online profits by getting increased web site traffic, then drive that traffic online with the help of increased business education and from a trusted entrepreneur coach. That will help avoid many of the deadly online business mistakes from the very beginning. If your miscommunication continues as above, I am certain that it only gets worst from there. Our capitalism system thrives when you start really listening to your readers. (Ref. article)

Note: Here's a friendly suggestion, make social networks and viral marketing a staple in your marketing and advertising plans. It has been known to increase Web site traffic when you actively participate. They are becoming the best communication tools in cyberspace and increasing in popularity amongst Web company owners seeking a successful eBusiness leading to their financial independence.

Barricades to productive communication are commonplace when new company owners  begin from scratch. Start with the company startup fundamentals step by step. It is crucial that the new company owner do quite a bit of Web business research before sending their messages to anyone. This research and some old fashioned entrepreneur education will keep your communications from becoming garbage because your communications are sending the wrong message.

Nubies should get into the habit of not simply focusing on content, optionally, they should really focus on the feelings that they engender. In other words, effective communicators should be able to evade getting caught up in the content of another's message and get to the feelings behind their message.

CONTENT- the topics or matter treated in a written or spoken work.

CONTENT is the "thing'' behind the message. Content is the "what'' of a message. It is the topic or subject of a message. It is sometimes worth laden.

In your (so called) easy home based business you should be quite aware of miscommunication effects and the feelings it elicits. And you should also use good balanced content management judgment by centering your thoughts on the reader's feelings. Like in my message about the barricades to effective communication in an Internet based home business, that content can conjure up positive or negative opinions; it can elicit strong or weak emotional reactions. Disagreements and arguments sometimes are centered on the content of messages. Being right or wrong are content expressions. Winning or losing is the outcome of content "focused communication. (ref. James J. Messina, Ph.D. & Constance Messina, Ph.D.)


Hurt or bad feelings can arise as a result of content "oriented communication. Content is important because it involves work, finances, sex, children, jobs, homes, cars, religion, time, politics, school, fashion, etc. Over" concentration on content can lead to interpersonal stagnation and stress" related illness. Ignoring content , however, can lead to confusion and a lack of problem" solving goals with the appropriate corrective action being taken. Clearly a balance is needed.

Concentrating on Content in communications have three miscommunication perils in your company's communication strategy:

1. Miscommunication: Parallel Listening

Parallel listening is a "discounting'' of the speaker by ignoring feelings being expressed and adding only to the flow of content, even when it is relevant to the subject being discussed. Parallel listening normally results in a listener ignoring the feelings behind what is being discussed by a speaker, leading to the speaker's discouraging impression of being turned off.

2.Miscommunication: Jumping to Assumptions

The second peril of concentrating on content to the exclusion of feelings is jumping to the assumption that you know what the other is talking about and feeling. Discussing "things'' with no effort to clarify "feelings'' can lead to disastrous results. For example, two people can be talking objectively about getting pregnant with the result that the wife gets pregnant. Unfortunately, the one who didn't want to get pregnant had feelings ignored because they were not openly expressed. The ignored person can build up displeasure and hurt, which someday could blow up into a communication predicament.
3. Miscommunication: Competition for the Control of Thinking

The third pitfall of focusing on content is the competition for who is smarter, more intelligent, has more common sense, and knows more facts. People who communicate only at the content level can fall into the "who's best'' and "who's right'' trap. One" upmanship in communication is often the result of being content oriented. This discounting of the other's intelligence, knowledge, and common sense can result in alienation, isolation, lack of trust, and lack of respect between people

[Advantages of effective communications in your company and avoid the miscommunication errors]
1. Miscommunication: Effective Listening

People who focus on the feelings of messages being sent provide others with nonjudgmental approval. This helps the others feel listened to, cared about, and understood. In order to "hear'' the feelings of others, a person must listen not only with the head, but also with the heart. Feelings are the tools by which people communicate with one another. Having one's feelings listened to makes a person feel respected, accepted, and brings people closer together.

2.Miscommunication: Effective Responding

A second positive outcome of "feelings focus'' is facilitative responses shared by a person who encourages others to keep going communicating openly and trustingly. Responses that attempt to go back to the speakers "the feelings behind the message'' giving a mirror for the speakers to look at in order to clarify how they feel about an issue. This clarification of feelings concerning the message can lead to mutual understanding and respect, resulting in better communication.
3. Miscommunication: Productive Problem Solving with Effective Communication

Miscommunication page

(Effective Communication is centered around feelings and emotions (Ref. article)

 Effective listening and facilitative responses result in a third benefit of focusing on feelings: productive problem solving. Conflicts and immobilization often result not just from disagreement over content but more importantly, because one or both parties sense that their feelings are being ignored or discounted. Productive problem solving is not purely content focused, rather it includes and values the feelings of both parties concerning the issue at hand. By valuing their feelings, both parties feel cared for, understood and accepted. This provides the energy for creative problem solving and attaining mutually beneficial solutions.  Source: James J. Messina, Ph.D. & Constance Messina, Ph.D.

Miscommunication from new company owners in our industry with regular frequency miscommunicate their interests to their market and reduce the likelihood of increased sales. Why ? You ask. They were told that, "You can begin making money online very simply; you can start with little or no start-up entrepreneur education, capital & can begin immediately making thousands of dollars per month."

Now the internet based home business newbie is filled-to-the-top with all the hype, now ignores caution and digs right in. This is the first of five barriers to effective communication in an Internet based home business. The Internet based home business newbie also relies on the flawed information without even verifying its legitimacy. That's part of the reason why we have a 55% small business failure rate today. (as cited by the Small Business Administration)

The first barrier to effective communication in your unbridled business communication strategy are two-sided, first, the newbie got faulty information and secondly they then relied on the suspect information. It has been said that, "If it sound too good to be true, its probably not true." This is miscommunication error number one. To keep you from being on the 55% failures list, do some research the source of the information to validate its legitimacy. I would ask them, "What makes you an expert & what are your credentials?" I make them answer me before I take their bait. To me, its better to err on the side of caution.

The next barrier to effective communication in an unbridled business communication strategy for the company owner is when starting a business, it is about not understanding the role of effective communication in their entrepreneurial undertaking. The truth is that all companies must have to have an effective communication component for management, sales, marketing, advertising and customer service. Whichever you choose to be your ultimate Web business model, the company must have one. Miscommunication error number two.

The newbie has to without fail hone their communication skills. If they don't, their advertising, marketing, customer service and management of their company will surely suffer. Miscommunication error number three. The four major components of the entrepreneur home business I mentioned above are the main barriers to effective communication in a home business. Most newbies do not know how to write effective ads & sales copy. They do not know the formula (A.I.D.A) for writing good effective advertising copy.

Many of the ads I get everyday sing, "I'm a newbie, would you please buy my ˜X product/service and send your friends too?" I do not even open an email any more because the subject says it all. I open my inbox with my index finger poised over the delete key. The fourth barrier to effective communication for the newbie is learning how to market. Somehow, the newbie thinks they can sell. Being a salesman takes training along with good communication skills. Miscommunication error number four.

If they do it any other way they are repulsing their prospects and customers. If you do not already know, most people hate to be sold. They do not want to be pitched and that is exactly what most newbies do first. To remedy for being repulsed, you must master communication & marketing. Marketing makes you attractive to your market (prospects/customers). When you market as apposed to selling, your marketing sorts & sells for you so you do not have to actually sell your prospects/customers into buying. When done right your prospect/customers will sell themselves.

It all starts when you stop your miscommunication errors and build your unbridled business communication strategy from business startup basics, it is as simple as that. Lastly, the last barriers to effective communication in an unbridled business communication strategy is good customer service. From the time your prospect has its first contact with you, this is your golden opportunity to interact with them. Miscommunication error number five.

The law of attraction takes the first seat (your brilliant marketing). Your objective is to ultimately bond with them & with their permission, have an ongoing relationship with them.(Ref. article) Without a lengthy discussion, meet them where they are, human behavior plays a significant part here. There will never be a second chance for a first meeting with them.

So get it right from the beginning starting with your Internet business mission statement. Be yourself, your market has a second sense when it comes to you not being genuine. So do not do it wrong! Character and trust really count. If you do not do it right here, they will drop you like a hot rock.

Running a business demands a great deal in the way of initiative, hard work, self-discipline & resourcefulness. Remember these barriers and start an unbridled business communication strategy the right way. Your business begins and ends with your business mission statement along with a great business plan.

(Miscommunication is the number one enemy of successful marketing)

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