Miscommunication For Business Failure
When you are
working from home
miscommunication can be the result of what was conveyed in
your online marketing message to your market. It is not the best way
to
make money at home online for sure. There
is a right way and a wrong way to approach your market. The wrong way is when your
marketing message demonstrates that you are not on their side
and that you are only here to make a quick buck.
Any self
respecting business owner can tell you that doing that is as deadly
to your business as kryptonite is to superman.
If you really want to maximize online profits by
getting increased web site traffic, then drive
that traffic online
with the help of business education
and
online classes that increase business cashflow to
avoid
deadly online business mistakes from the very
beginning.
If your
miscommunication continues as above, I assure you it only gets worst from
there. Capitalism thrives when you start
really listening to your readers.
(Ref.
article)
Note: As a suggestion, make social networks and
viral marketing a staple in your marketing and
advertising plans. They are becoming the top
communication tools in cyberspace and growing in
popularity amongst online business owners seeking
eBusiness and financial freedom.
Barriers to effective communication are commonplace when
new business owners
start from scratch. Start with the business
startup basics. It is vital that the new business
owner do some internet business research before they
send their messages to anyone.
That little bit of research and some old fashioned
business education study
will keep your communications from becoming trash
because your miscommunication are sending the wrong message.
Nubies should also get into the habit of not simply
focusing on content, rather, they should focus on the
feelings of their communications. An effective
communicator should be able to avoid getting caught up
in the content of another's message and get to the
feelings behind their message.
CONTENT- the topics or matter treated in a written or
spoken work.
CONTENT is the "thing'' behind the message. Content is
the "what'' of a message. It is the issue or subject of
a message. It is frequently value laden.
In your (so called)
easy home based business you should be well aware of
its effects and the feelings it elicits. And you should
also use good
balanced content management judgment by focusing on
the reader's feelings.
Just like in my message about the
barriers to effective communication in an Internet based
home business, that content can conjure up
positive or negative opinions; it can elicit strong or
weak emotional reactions.
Disagreements and arguments
frequently are centered on the content of messages.
Being right or wrong are content expressions. Winning or
losing is the outcome of content–focused communication.
Hurt or bad feelings can arise as a result of
content–oriented communication. Content is important
because it involves work, finances, sex, children, jobs,
homes, cars, religion, time, politics, school, fashion,
etc. Over–concentration on content can lead to
interpersonal stagnation and stress–related illness.
Ignoring content , however, can lead to confusion and a
lack of problem–solving goals with the appropriate
corrective action being taken. Clearly a balance is
needed.
Concentrating on Content in communications have
three miscommunication perils in your business
communication strategy:
1. Miscommunication: Parallel
Listening
Parallel listening is a "discounting'' of the speaker by
ignoring feelings being expressed and adding only to the
flow of content, even when it is relevant to the subject
being discussed. Parallel listening typically results in
a listener ignoring
the feelings behind what is being discussed by a
speaker, leading to the speaker's discouraging
impression of being turned off.
2.Miscommunication: Jumping to Assumptions
The second peril of concentrating on content to the
exclusion of feelings is jumping to the assumption that
you know what the other is talking about and feeling.
Discussing "things'' with no effort to clarify
"feelings'' can lead to disastrous results. For example,
two people can be talking objectively about getting
pregnant with the result that the wife gets pregnant.
Unfortunately, the one who did not want
to get pregnant had feelings ignored because they were
never openly expressed. The ignored person can build up
resentment and hurt, which someday could blow up into a
communication crisis.
3. Miscommunication:
Competition for the Control of Thinking
The third pitfall of focusing on content is the
competition for who is smarter, more intelligent, has
more common sense, and knows more facts. People who
communicate only at the content level can fall into the
"who is best'' and "who is right'' trap.
One–upmanship in communication is often
the result of being content oriented. This discounting
of the other's intelligence, knowledge, and common sense
can result in alienation, isolation, lack of trust, and
lack of respect between people
[Benefits of effective communications in your
business and avoid the miscommunication
pitfalls]
1. Miscommunication:
Effective Listening
People who focus on the feelings of messages being sent
provide others with nonjudgmental acceptance. This helps
the others feel listened to, cared about, and
understood. In order to "hear'' the feelings of others,
a person must listen not only with the head, but also
with the heart.
Feelings are the tools by which people communicate with
one another. Having one's feelings listened to makes a
person feel respected, accepted, and draws people closer
together.
2.Miscommunication: Effective Responding
A second positive outcome of "feelings focus'' is
facilitative responses shared by a person who encourages
others to continue communicating openly and trustingly.
Responses that attempt to reflect back to the speakers
"the feelings behind the message'' provide a mirror for
the speakers to look at in order to clarify how they
feel about an issue. This clarification of feelings
concerning the message can lead to mutual understanding
and respect, resulting in improved communication.
3.
Miscommunication: Productive Problem Solving with
Effective Communication
(Effective Communication is centered
around feelings and emotions (Ref.
article)
Effective listening and facilitative responses result in
a third benefit of focusing on feelings: productive
problem solving. Conflicts and immobilization often
result not just from disagreement over content but more
importantly, because one or both parties sense that
their feelings are being ignored or discounted.
Productive problem solving is not purely content
focused, rather it includes and values the feelings of
both parties concerning the issue at hand. By valuing
their feelings, both parties feel cared for, understood
and accepted. This provides the energy for creative
problem solving and attaining mutually beneficial
solutions.
Source:
James J. Messina, Ph.D. & Constance Messina, Ph.D.
Miscommunication from new business owners in
our industry with regular
frequency
miscommunicate their interests to their market and
reduce the likelihood of increased sales. Why ? You ask. They were told that, "You can start making
money online very simply; you can start with little or
no start-up business education, capital & can start
immediately making thousands of dollars per month."
Now the internet based home business newbie is
filled-to-the-top with all the hype, now puts caution on
the back burner and digs right in. This is the first of
five barriers to effective communication in an Internet
based home business.
The Internet based home business newbie also relied on
the information without even verifying its legitimacy.
That is part of the reason why we have a 55% small
business failure rate today, as cited by the SBA.
The first barrier to effective communication in your
unbridled business communication strategy are twofold,
the newbie got bad information and secondly, they then
relied on the suspect information. It has been said
that, "If it sound too good to be true, it’s probably
not true." Miscommunicate
error number one.
To keep you from being on the 55% failures list,
find out if the source of the information is true. I
would ask them, "What makes you an expert & what are
your credentials?" I make them answer me before I take
their bait. To me, it’s better to err on the side of
caution.
The second barrier to effective communication in an
unbridled business communication strategy for the
business owner is when starting a business, it is
about not understanding the role of effective
communication in their entrepreneurial undertaking.
The truth is that all businesses must have to have an
effective communication component for management,
sales, marketing and advertising and customer service.
Whatever you choose to be your ultimate Internet
business model, it most have one.
Miscommunication error number two.
The newbie has to continually hone their
communication skills. If they do not, their
advertising, marketing, customer service and management
of their Internet based home business will surely suffer
terribly. Miscommunication error number three.
The four major components of the entrepreneur home
business I mentioned above are the main barriers to
effective communication in a home business. Most newbies
do not know how to write effective ads & sales copy. They do not
know the formula (A.I.D.A) for writing good effective
advertising copy.
Most of the ads I get everyday sing, "I’m a
newbie, would you please buy my ‘X’ product/service and send
your friends too?" I do not even open an email any more because
the subject says it all. I open my inbox with my index finger
poised over the delete key.
The fourth barrier to effective communication for the
newbie is learning how to market. Somehow, the newbie thinks
they can sell. Being a salesman takes training along with good
communication skills.
Miscommunicate error number four.
If they do it any other way they are
repulsing their prospects and customers. If you do not
already know, most people hate to be sold. They do not
want to be pitched and that is exactly what most newbies
do first.
To remedy for being repulsed, you must
master communication & marketing. Marketing makes
you attractive to your market (prospects/customers).
When you market as apposed to selling,
your marketing sorts & sells for you so you do not have
to actually sell your prospects/customers into buying.
When done right your prospect/customers will sell
themselves.
It all starts when you stop your
miscommunication errors and build your
unbridled business communication strategy from
business startup basics, it is as simple as that.
Lastly, the last barriers to effective
communication in an
unbridled business communication strategy is good
customer service. From the time your prospect has its first
contact with you, this is your golden opportunity to interact
with them. Miscommunication
error number five.
The law of attraction takes the first
seat (your brilliant marketing). Your objective is to
ultimately bond with them & with their permission, have
an ongoing relationship with them.(Ref.
article)
Without a lengthy discussion, meet them where they are,
human behavior plays a significant part here. There will
never be a second chance for a first meeting with them.
So get it right from the beginning starting with your
Internet business mission statement. Be yourself,
your market has a second sense when it comes to you not
being genuine. So do not do it wrong! Character and
trust really count. If you do not do it right here, they
will drop you like a hot rock.
Running a business demands a great deal in the way of
initiative, hard work, self-discipline &
resourcefulness. Remember these barriers and start an
unbridled business communication strategy the
right way. Your business begins and ends with your
business mission statement along with a great business
plan.
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