Which Business Pathways Are You On?

Now is the time to make this critical decision a "do or die" decision from its inception, no maybes. Have you spent time seeking the best available business marketing research for your business yet?

Now that the preliminaries have been quashed, lets move on to the business management phase where you will shift gears from merely thinking about your dream to actually building your business. In this phase you will begin laying the groundwork by writing up a simple business plan.

Write a business plan with your sample mission statement included. Also include just enough information to prompt taking immediate action. Avoid becoming overwhelmed with too much planning & thus paralysis by analysis. Choose a descriptive name for the business that creatively says exactly what the business does.

With your plan (recipe) in hand, next refine your market traffic targeting through a web site traffic path. If you serve the best stakes in town and everyone in town are vegetarian, you will not make many sales of stakes.

Traffic targeting is the all-important process that many fail to negotiate to get robust business sales. Before you started your business, we hope you did a through market analysis (business marketing research); to make sure that if your business is indeed needed and that the market has proven that they have purchased similar products or services in the recent past.

The fifth of 9 business pathways is the marketing path. A certified Internet marketing plan should start with marketing research and a good Internet viral marketing component. There are many ways to make yourself attractive to your visitors, marketing is merely a way to make yourself more attractive to your market.

These two previous business pathways work together (marketing & advertising). There are just as many strategies in advertising as there are in marketing. Each advertising campaign should contain its own advertising/marketing mix. Some advertising media work better than others for some products/services. You just have to test and test and test...

There is no clear winner in this area. The best way to know the "best media strategy" for your products/services is to track your advertising campaigns. The ones that work better continue, the ones that work poorly discontinue.

On the other hand, once you've find the best advertising strategy, don't settle for that. You should always be look for a better strategy (marketing mix) than the best one you previously found.

After going through six of the nine business pathways, at this time we have to back-track a bit; when you started your marketing pathway, you also started your customer service pathway at the same time. Service is "all" about your prospects and customers. It should never be about you. Your first connection with them should be a joyous one.

When they first interacted with you, you gave them something through your marketing efforts. Your marketing made them want more. This is the reason why they are now at your establishment.

Now that you have your targeted prospects at your door, now starts the sales/income/profit pathways. Again, don't settle for selling them just the best stake in town, always take every opportunity to over-deliver. We can't over stress this point. A satisfied customer will be your repeat customers in the future. Once the sale is made don't stop there either.

The final phase is what makes your business more than the average stake house or any business. This final phase of business pathways is the customer service pathway can single handedly make or break your business' future. This is the last opportunity you will get to reflect positively before they leave you and sometimes forever.

True enough that you went into business to make money by following these business pathways, but it is not necessarily the main goal of your business to sell everything in your store to each and every prospect/customer; it should be more about how you can provide solutions to the questions that your prospect/customers want answered.

Be a facilitator of the 'want that your prospect/customers expect of you. Business pathways are your critical links to position yourself and be a conduit in the business process, not just being another greedy salesman. Make it a point for you  to be the better part of their lives.

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Page References

Business Cashflow

Business Pathways Success

Internet Marketing Plan

Sample Mission Statement and Vision

Unbounded Advertising 

Understanding Human Behavior 

Web business expert

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